Last week, I posted on this site that my congregation is no longer going to emphasize “welcoming.” Instead, we are going to emphasize “inviting.” I encourage you to get the vision, theology, and definitions that are foundational in that Part 1 post at: We-Will-No-Longer-be-a-Welcoming-Church. There, I wrote that we are making this change with three emphases—this post is the first of those three: Motivation for Inviting.
The fact is that you can encourage, threaten, explain, and even manipulate all you want. But if people aren’t motivated to invite others, it pretty much isn’t going to happen. Especially when it comes to church, because—let’s face it—we’ve done a poor job of making the church a desirable (much less helpful) community of which to be a part. My congregational folks know it and so do yours. That’s why they rarely invite. Isn’t there a statistic somewhere that says the average mainline person invites someone to worship once every fourteen years? There are reasons for that! Yes, our folks are happy to welcome new people if they happen to show up at church, but the vast majority of people in our congregations just aren’t motivated to invite others.
We can work really hard to try to get people to invite anyway—attempting to explain that a lot of people actually are open to coming to a church if invited (there are statistics on that too; again, not the point). But they aren’t going to go for it. Probably just like you, we’ve worked that angle too. Folks aren’t willing to take that risk. To me, that approach has, by and large, been a waste of time.
So rather than continue to push water uphill, we are going to try a different approach. We will simply raise the motivation to invite above the reluctance to invite. Sounds simple, right? Here are some ways we are attempting this:
Discover Your Ministries.
My congregation is not a large one. In my denomination we are pretty much a medium sized church. And yet, even in a place where people think they know everyone and everything that goes on, we find that no one knows all the ministry that actually is happening through our congregation. It’s surprising, actually. It turns out that lots of people in our church are doing some pretty exciting things—and hardly anyone knows about it. Sure, there’s all the normal (and wonderful!) things that are in the monthly newsletter: the food pantry drive, the youth mission trip to Tijuana (BTW, watch for a future blog post on why calling these trips “mission trips” does a huge disservice to our theology and purpose as church!), and the dedicated crew that works with Habitat for Humanity. But when you take the time to listen, people in our churches are living their faith in the broader community in amazing ways! Find those hidden gems; the reign of God is being revealed in ways that haven’t had much press. So, we are discovering these ministries and finding ways to highlight them. Awareness of what we, collectively, are actually doing is a must in order to be motivated to invite. Who knows, in a conversation with a friend, you may discover that an already existing ministry in your church actually would benefit them.
Articulate the Passion.
We are asking people in our congregation what they love about it. We are videoing any number of people asking that question and will be using our social media sites, as well as other ways, to share the answers. There are people who are committed to your congregation, right? Find out why! Give them an opportunity to say it out loud—let them articulate their passion. Helping people vocalize their love for their church not only concretizes those reasons in their own minds, but gives them good practice in saying it out loud. Young, old, male, female, straight-laced, free-spirited, etc.—the more diverse you can make the answers, the bigger a picture of the giftedness of your congregation will be revealed. Again, use whatever means you can think of to highlight these things that make your congregation special. Write them up, make posters, presentations, put them on your web page, and more. It is important that all these reasons for being part of your congregation be known to as many as possible. Enthusiasm is contagious. Let it work for you!
One of the big surprises as this process unfolds is that it is becoming apparent that our church is actually more than any of us thought. Instead of being a small, typical, 50-year-old mainline church, we are closer to being a well-kept secret gold mine. So we are making our giftedness public. Sure, we have a web site and a Facebook page. But they are pretty underutilized. We are making social media our best friend. You’d be surprised how many 80 year olds have a Facebook account! So we are asking all our ministry leaders to take photos and/or videos of their ministry in action (or inaction), and post them on our congregation’s Facebook page. Most people have a cell phone with a camera on it, encourage them to use it! We have someone monitoring these posts just to make sure that everything up there is more or less appropriate (we are getting written parental permission for kids’ pictures to be on our social media sites), but pretty much anything goes. We are also asking members to encourage their Facebook friends to “like” our congregation’s page. We’re considering having a “1,000 new likes in the next month” or something like that.
The reason for all this social media stuff is partly about getting helpful information about our church into a public arena. But just as importantly, it’s about getting our own members to be more aware of all that is happening in their own church! The Holy Spirit is at work among us in ways we may not see. Social media is accessible, instant, and already utilized by many people in our congregations. And even if you discover there aren’t that many on Facebook (though you’ll be surprised how many are), teach them how to use it. I needed someone to show me how to post pictures to the church social media sites (and need periodic re-training), but any twelve year old in your church can teach that. And what a wonderful way to help younger members understand that they have something valuable to offer. The technology they take for granted is important to the rest of the church! While you’re at it, have that twelve year old link your church’s web page, Facebook page (start one today!), and Twitter account (start that one too!).
Social media is great for instant communication, connection, and information. But don’t stop there. Collect all the pictures and videos that people are taking and put together PowerPoint presentations to show after worship on several Sundays. Emphasize different aspects, e.g., “why I love my church” one week, “little known ministries we do in our world” another week, and “one thing I’ve learned about my church in the last month” on another week. The more people know about their church, the more amazed they are and excited they become. And the more excited they become, the more motivated they are, perhaps, to invite someone to experience the faith community they love.
The basis of our identity as people of God is our new life given to us in Jesus Christ. When we quit pushing that on others and simply “be” that through caring relationships with others, we reveal the love of God. And who knows? Those that are invited might reveal something about God that we didn’t know before. Oh, but wait. Remember? This isn’t about how the church can benefit, but how our neighbors can. Jesus Christ is alive and creating new life in the world—including in our congregations. How life-giving it is when we notice that, articulate that, and thereby are motivated to share that.
The next post will be about “Inviting in Bite-Sized Chunks.” In the meantime, join the journey. Post comments, questions, and insights. Let’s share this together.