A few weeks ago, I posted on this site that my congregation is no longer going to emphasize “welcoming.” Instead, we are going to emphasize “inviting.” This is a move from passivity to activity, and must be done in keeping with God’s missional activity in our neighborhoods. I encourage you to get the vision, theology, and definitions that are foundational in the initial, Part 1 post at: We-Will-No-Longer-be-a-Welcoming-Church. There, I wrote that we are making this change with three emphases. The first of those, “Motivation for Inviting,” is available here. This, now, is the second emphasis, “Inviting (Not Welcoming) in Bite-Size Chunks.”
Let’s face it, change is hard. Most of us resist it, grudgingly accepting its reality only when it is forced upon us. Partly this is true because change is scary, and partly because it forces us to acknowledge we can’t always control it (well, actually, that’s scary too). So I guess when you come down to it, change is frightening. Is it any wonder, then, that we generally resist stepping way outside our comfort zone and established pattern of behavior to invite a friend to come to worship? This is terrifying! We are all afraid a) that our friend will laugh us out of the room, b) that they will tell all their friends that we’re narrow-minded, judgmental, hypocritical Bible-thumpers, or c) that they might actually come. Then what?
Because the change we are asking congregational members to make is too much, too big, too audacious, to frightening, we simply don’t ask, and they simply wouldn’t do it anyway. Let’s accept that reality and quit fighting it. Then, perhaps, we can make some progress.
You know the old joke, “Q: How do you eat an elephant? A: One bite at a time.” OK, it’s not funny, but it is true. The same strategy holds true for inviting. It’s just too much for most people to risk or try. So how about breaking it down into bite-size chunks that people actually can do? Here’s the way we’re doing it in my congregation. See if something along these lines might work for you.
Month 1: We ask people to use the phrase “my church” in a conversation with one person each week. Really simple. “Just go two blocks past my church and you’ll see the grocery store.” “No, I can’t go camping this weekend; I’ve already made plans to be at my church.” “Yes, I saw the sunset last night. The view from my church was amazing!” Just one person, one time each week during the month. Have them make up scenarios and practice with each other before worship on Sundays.
We purchased some promotional items with our church logo on them to aid in these conversations. Cloth grocery totes, string packs, water bottles, etc. Things that people will have with them in public. They aren’t all that expensive and you can pretty easily recoup the expense by selling them to your members at a reasonable price. So when you go to the bank, the bank teller may well ask, “What a handy back pack. Where’d you get that?” And we would answer, “I got this at (all together, now) my church.”
Month 2: We ask people to consider one word or phrase that describes our church well. Then use that word to finish the phrase, “my church is _____.” Again, do this in conversation with one person per week during the month. “My church is struggling with that very issue.” “School violence? My church is hosting a forum about that next month.” “That’s a hard situation. I’ve found my church is very supportive in difficult times.”
When people are watching for opportunities to do these quick, relatively small steps toward invitation, it’s amazing how many opportunities there suddenly are to take them. Ask them to share their stories with each other of their experiences. You can even award prizes for the funniest, the most awkward, the most creative, etc. Make this fun, but keep it in front of them.
Month 3: We ask people to think about one thing our congregation does very well. Perhaps it’s children’s ministry, education, music, social activism, or making the parking lot available for ride-sharing. Then use that to finish the phrase, “My church is really good at _____.” Again, one time per week to one person in a conversation. By now, some of them are getting the hang of this. A few might even be eager! Let them roll with it. That enthusiasm can become contagious. Encourage them to practice on each other and share their impressions of what their church is good at. This can feed into the motivational part covered in the previous post.
Month 4: We ask people to invite one person to check out something in which our church is involved. “Check out our volunteer day at the food pantry.” “Check out my church’s Alcoholics Anonymous Group.” “Check out the hiking trip my church is sponsoring.” This is all done in appropriate conversations when an opening presents itself. People are understanding the organic nature of these statements, and that they shouldn’t be forced or manipulated. By this time, people are actually seeing appropriate openings and are better able to bring up their church in a way that is natural and not off-putting.
Month 5: We ask people to invite someone to come to worship with them. This seems to be the most frightening invitation for many to make. But when broken into bite-size pieces, it can be attained.
Worship attendance isn’t necessarily the most important invitation, but it seems to be the hardest—leaving people feeling the most vulnerable. So we include it. If folks can invite to worship, they can make appropriate invitations to pretty much anything.
Now the question becomes, “what happens when our folks start inviting others to worship? How will these people be received? Will it be worth their time?” That, my friends, is the next installment of this invitational series. I invite your comments and partnership along the journey.